The Mission
"I spend my days introducing people to the animals most of us have never heard of, because once you know them, you have the chance to love them, protect them, and help conserve the wild places they call home."
From Keeper Roots to a Wild Community
I spent years as a zookeeper caring for animals most people will never see in the wild. Species with impossible names, strange faces, and entire lives playing out in the shadows of the ones everyone comes to see. I loved every single one of them. And when I left the zoo to become a mom, I realized the hardest part wasn't just leaving the animals. It was knowing most people would never know they existed. 
So in 2015 I started Animals Anonymous Apparel out of a garage with my family by my side. My parents run the shop. My brother helped press shirts. I designed everything on a computer between nap times. It was not glamorous. It was everything.
"You can't protect what you don't know exists, and knowing is where conservation begins."
The goal is simple: help more people discover these animals, learn their stories, and care enough to want to protect them. Sometimes that starts with a video. Sometimes it's a conversation sparked by a shirt. Sometimes it's finding a conservation organization doing incredible work and deciding to support them.
However you find your way here, I hope you leave knowing one more animal than you did before. And maybe you leave loving one you never knew existed.
Love Wildly,
Alexis
Founder · Former Zookeeper · Wildlife Educator · Mom
What Your Support Has Made Possible
A small business can still make a meaningful difference.
How Animals Anonymous Works
It starts with an animal worth knowing.
Discover
I introduce you to animals you may have never heard of through videos, stories, artwork, and the occasional deep dive down a wildlife rabbit hole.
Love
Because knowing an animal changes the way you see it. Suddenly that strange little creature isn't just a species you've never heard of. You know its face. Its story. Its place in the world.
Protect
Once you care about something, you want to help protect it. That might mean sharing what you've learned, supporting conservation work, changing a habit, or helping someone else discover the animal too.
Conserve
That's where all of us come in. Through our community, our purchases, our conservation partners, and the stories we share, we help turn that love into something that matters beyond ourselves.
What We Stand For
Every species has a story worth knowing
I want the animals that rarely get the spotlight to have one. Not because they're more important than the familiar ones, but because they deserve to be known too.
You don't have to be an expert to belong here
You don't have to work with wildlife or have a biology degree. You can be curious, ask questions, learn something new, fall in love with a weird little animal, and share that love with someone else. That's enough.
We're in this together
Animals Anonymous started with me, but it has grown because people chose to come along for the ride. Our Pack includes zookeepers, wildlife educators, conservationists, animal lovers, curious humans, and people who simply want to know more about the world around them.
Find an animal worth knowing.
Know something new. Love something unexpected. Protect what matters. Help conserve the wild.
Love wildly. Protect fiercely. Conserve passionately.
Meet the Animals
